About us.

Jeremy “All Day” Whitmore, CSCS, DPT, Fight team Coach, Owner

A product of the Turner Ashby High School wrestling program, Jeremy began wrestling at the age of 6 and excelled throughout his high school career, winning multiple district titles as well as becoming a regional champ and state runner-up. He found his greatest wrestling success in the Freestyle and Greco Roman styles, and by winning a Freestyle and multiple Greco-Roman state titles Jeremy was able to compete on the Virginia/USA National Team during his high school campaign.

The first “local boy” to enter the world of mixed martial arts, Jeremy stumbled upon the fight scene while attending college at the University of Kentucky. Although not wielding any formal training besides wrestling, Jeremy competed in multiple unsanctioned grappling and NHB competitions. By winning all said contests, he realized his potential and new found passion for the martial arts. Jeremy attended multiple martial arts gyms, including boxing, judo, and jiu-jitsu clubs in the Lexington, Kentucky area before graduating in 2004.

After completing his undergraduate work at UK, Jeremy furthered his education at the Medical College of Virginia in the Doctorate of Physical Therapy program. He also continued his pursuit of MMA in the “River City” by training at several different academies until he was introduced to Rick McCoy in 2006. Rick was Virginia’s first professional fighter and premiere trainer, and once Jeremy found Rick he knew he found the one coach he had been searching for since starting his MMA journey.

Forged by countless hours of training in the arts of sombo, jiu-jitsu, Muay Thai, and boxing under the tutelage of McCoy, Jeremy quickly became a force in the amateur fight circuit. He was given the honor to be the first fighter to compete for the newly established McCoy Martial Arts Institute in April 2007, winning with ease in the first round of the King of the Ring event. Given the nickname “All Day” by McCoy himself for his seemingly endless conditioning obtained from his maniacal work ethic, Jeremy brought a dangerous profile to the mixed martial arts game. He ended his competitive career in 2010, remaining undefeated after spending his last years training with local legends Beau and Kyle Baker.

Jeremy currently serves as Center Manager and practices at Advantage Physical Therapy in Elkton, VA. He is also one of only several Certified Strength and Conditioning Specialist (CSCS) in the Harrisonburg area, which is widely considered the most prestigious certification in the fitness world. Furthermore, Jeremy has written a nutrition book for martial artists titled “Feeding the War Machine: Nutrition for Fighters” and has been published in Fight Magazine.

“All Day” is now extremely honored to pass his knowledge of MMA and fitness to his home community under the MMAI-Harrisonburg banner.

Sarah Whitmore- Head of Fitness and Conditioning, CF-L1. Owner

Sarah’s fitness journey began with an introduction to CrossFit. Her first workout lead to the drastic realization that her unhealthy habits needed to be overturned. She followed her passion which lead her to open the first CrossFit gym in Harrisonburg in 2010. After parting ways, she continued to evolve and educate herself as a trainer at Rocktown CrossFit.
Her many years of programming and coaching have shaped her, equipping her with a vast experience and knowledge to coach all levels of fitness and human movement. Through out her years of coaching and training she has accomplished various athletic and competitive feats, giving her an acute understanding of what it takes to be a competitor at an elite level.
When her husband Jeremy introduced her to MMA, she was immediately hooked. She looks forward to adapting functional fitness methodologieso enhance each fighter and client.

•Founder of First CrossFit Gym in Harrisonburg.
•Crossfit Certified Trainer
•8 Years of coaching experience
•Baltimore Anthem Grid team member 2015
•Superfit Pro athlete 2015